EasyJet (LON: EZJ), the low-cost European airline, has seen a significant increase in demand in recent months, with both Google trends searches and Twitter mentions rising.
One way to measure demand is to look at the number of Twitter mentions an airline receives, which is exactly what we track…
As you can see, mentions have been on the rise in recent months, hitting a high of over 12,000 at the beginning of March, suggesting that more people are, or are interested in flying with the airline.
This is a positive sign for EZJ and its performance in the current quarter, as it suggests that the airline is well-positioned to capitalize on the strengthening air travel recovery.
In addition, according to Google Trends, there were 25 million searches for EasyJet between January 1, 2023, and March 29, 2023.
Now, while that is just under 10% less than the 27 million searches in the same period in 2019, the average of 250,000 searches per day for the low-cost carrier over the last three months represents a significant increase from the previous three months, when there were an average of 150,000 searches per day.
The airline industry is likely to continue to see strong demand in the coming months as we head into summer, with fuel prices declining also helping to boost airlines and their potential profit margins.
EasyJet is well-positioned to capitalize as the airline has a strong reputation for low fares and a robust network of routes. Overall, the rising demand for air travel is a positive sign for EasyJet shares.